Project Beta: Couplelablokes

Since first having the idea of Couplelablokes the page has begun to slowly progress and grow over-time. In the prototyping stage of my digital artefact I have used the sole social media platform of Instagram to reach my target audience. Choosing to ignore other platforms has I believe Instagram because it is a free online photo-sharing application fitting my digital artefact process of sharing film based photo’s perfectly. It is through Instagram that I have been able to engage with my audience and receive feedback on my posts. With my main focus for Couplelablockes is to post content of film based photography that I have taken centred around beach/surf culture, people & events.

Example of content posted on Couplelablokes

https://www.instagram.com/couplelablokes/?hl=en

Challenges Couplelablokes faced

My digital artefact has faced many challenges since its humble beginning 6 weeks ago. But the one that seemed to hinder the pages progression and ability to expand was audience engagement and interaction. With the first month my page generate little to no audience interaction. To improve this I:

  • I shared the page’s link & engaged with my audience via my personal twitter account using polls.
My twitter engagement to try and generate audience engagement on my page

I have done this in the hope to at least generate interest & acknowledgment that the page exists online.

I also reached out to people who use any image’s I have taken off them to tag the page when using them.

The page has been tagged twice helping generate page interaction

Couplelablokes Improvements

It is from these actions that the page has seen an:

  • Increase in followers
  • Increase in audience engagement
  • Profile visits have also increased
Shows the increase in audience engagement on the page

It is also now through the new increased interaction I am better able to understand what my audience is liking about my page. As seen in the comment below.

The future of Couplelablokes

The main objectives continuing into the future is to keep enjoying what I’m creating. Whilst ensuring the page is constantly progressing and expanding avoiding plateau by prioritising audience engagement and feedback. I am also potentially creating a twitter account for Couplelablokes allowing the page to branch out into a new network of audience’s while using it has a tool to notify the page’s daily posts and updates.

Thanks heaps for reading! Cannot wait to share new content in the future.

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