My digital artefact, Couplelablokes is a film based photography page on Instagram. Where I upload images taken by myself with content being centred around beach/surf culture, people and events.
How it works ?
The page work’s by uploading pictures previously or recently taken to Instagram daily that have been:
- Taken by myself
- Is film not digital
- Fits the beach/surf culture, people and events
I analyse these steps to ensure the pages content and theme is not lost and is easy for followers and potential viewers to understand, grasp and engage with.
In order for Couplelablokes to work and exist I also need the following pieces of equipment:
- Cannon EOS 500 camera
- Film
- Iphone
- Laptop
It is through, understanding how my digital artefact works that I have been able to better use different methodologies around uploading content to Couplelablokes, enabling consistent content giving the page a clearer value to viewers.
Iterations/progression
Couplelablokes over its short span of 9 weeks have seen two major iterations to the page has a direct result of audience engagement and lack there of.
With the first change being that the page now uses hashtags with every post made. To help improve the limited involvement and connection I receive from my audience whilst also being a useful tool to reduce the effect of Instagram’s algorithm and reach new audiences.
The other iteration to the page can be seen in its content where I have now starting uploading more pictures centred around people as a direct feedback from the audience analytics. As seen below
By doing this, it has result in the increase of page interaction and engagement with the page recently reaching its highest amount of likes in a recent post which feature content centred around people.
I found these two moments of iteration an important learning curve in my digital artefacts progression, as it taught me to listen to audience feedback and analytics in order to keep the page relevant and popular amongst followers and also to look for new methods to reach audiences and increase engagement to avoid plateau.
Utility and value of Couplelablokes
Couplelablokes provides value to:
- People with a passion and interest in film photography
- People who appreciate beautiful coastlines and amazing beaches, people and events
Whilst I believe, my digital artefact has an intrinsic ability to inspire people to take more photos or learn photography to better capture life’s moments and share them with the world. Though the page itself has also provided me with the utility to connect with like minded people where I have drawn inspiration from pages such as:
- Film surf photograghy page: Kooks anonymous https://www.instagram.com/kooks.anonymous/
- Photographer: Lukegovignon https://www.instagram.com/lukegouvignon
The future trajectory of Couplelablokes
I am hopeful my digital artefact Couplelablokes will continue to grow with constant management of analytics from my audience and their feedback resulting in further iterations of the page to maintain it’s relevance avoiding plateau. Whilst continuing to work on strategies and methodologies to ensure consistent audience engagement and awareness to promote the page my digital artefact will keep progressing into the future.
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