The main purpose of the media is to spread information and knowledge to society, but it is so much more powerful than that, with the media being so important because it has the ability to influence society. Helping shape people’s ideology of the world we live in.
But the media is evolving into a digital age of the internet with platform’s such as Facebook being so accessible and efficient providing all user’s an opportunity to have a public opinion, with this advancement of technology and information seening a decline in media ownership globally.
Who “Own’s” and “Control’s” the media I access for the new’s ?
The main media platform’s I use in order to access the new’s include:
- Channel 7 owned by Seven West Media and also remain’s Australia’s most-watched and trusted television news service.
- Facebook owned by Mark Zuckerberg
- Instagram owned by Facebook Inc
- The Daily Telegraph owned by Telegraph Media Group
The media in which I am exposed to matters because it influence’s what information I consume and that media’s platform’s particular view on how society should be run. Which is often controversial resulting in contested ideology where media platform’s opinion’s and value’s conflict on examples such as climate change. With the media I observe mattering because it has a direct correlation on how I might view the world.
With the above being my main media platform’s in order to stay in touch with the new’s. I am also influenced through the mass medium’s of television and radio with Max Herkhelmer a student of Frankfurt’s school of thinking believing that mass culture medium’s produce culture ideologies that people have no choice but to accept. This being a direct reference to pop-culture which is often perceived as being low in culture between the divide of higher and lower class. With the entertainment industries also guilty of projecting their view’s and opinion’s on topic’s showcasing too how it can be seen as a form of media.
What trust is there in new’s source’s?
Trust in the media is earned by consisted and reliable information and knowledge enabling society to make an informed opinion about current issue’s in the world. However media platform’s with unreliable information is often quickly discredited and is seen as fake new’s where it consistently struggles to repair their fanbase due to this lack of trust.
Although with Louis Altusser on-going suspicion with the role of media simply viewing the media as an ideological state institution trying to portray the idea of never fully trusting the media. As he perceive’s the media more as a source of propaganda with minimal trust almost as a way to control how society determine’s the world to be rather than letting society itself critically think and produce their own independent thoughts.
Overall media is a daily occurrence in our live’s and it is up to us the individual to make our choice’s and opinion’s from the knowledge and information the media provide’s to create our own ideology.
Reference
- Lidberg, J.2019 ‘The distortion of the Australian public sphere: media ownership concentration in Australia ‘, AQ, Australian Quarterly, vol.90, no. 1, pp. 12-20
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