BCM241: Media Niche

Media is powerful. Media when communicated correctly has the ability to change and shape peoples paradigm of the world. Essential meaning that through the spread of information and knowledge media has the ability to influence societies ideologies of the world we live in.

My interest in media was evoked by media evolving into a digital age of internet, laptops and smart phones with this allowing media to become more accessible and present occurrence in our daily lives. Which was why it was important to me to understand the media I consume as it will enable me to better form my own ideology of the world we live in.

While I have a general and overall interest in media, I have used a mind map (as seen below)in order to identity and narrow down media niche’s in which I would be interested in developing enabling me to specify a specific niche.

What is my media niche ?

It is through the mind map that I was able to identity a specific media niche’s that I would be interested in developing for my digital artefact with that being a podcast specificically Joe rogan’s.

Podcasts: Joe Rogan Experience

A podcast is a recording of audio discussion on a specific topic. I find podcasts so interesting because they are a dynamic medium that can be delivered across serval platforms. For example, Joe Rogan’s podcast can be viewed on Youtube with snippet on both Instagram and Facebook whilst recently signing an exclusive licensing deal to Spotify.

I am also fascinated by the impact podcast create with the media now transitioning into a digital era. It now enables people to become their own media giving them a voice with anyone able to create a podcast and push their own ideologies and beliefs regarding controversial areas such as politics ultimately resulting in an increase of diversity in media ownership.

This can be seen through Joe Rogan’s podcast where he sometimes challenges the conventional views of mainstream media providing the audience with his alternative ideologies and perspectives in regards to important issues. With the podcasts presence inspiring the audience to think more independently about the world and to challenge the agendas set by the mainstream media and form your own opinions and values.

Joe Rogan’s podcast is one of the worlds most watched podcasts dominating competitors due to the diversity and profile of guest varying from athletes such as Laird Hamilton to scientists Lawrence Krauss which most competitors can’t match due to his network of contacts and greater available funds and resources helping contribute to the quality of the experience. Another advantage the podcast holds over competitors is Joe Rogan’s large international presence as an American comedian and Mixed Martial Arts commentary allowing him initially not to focus on advertisement since he already has a large existing online and social media presence.

Overall I think it is important to investigate the media niche of podcasts and their contribution to creating an increase in media ownership diversity digitally.

Reference

• Daymon Christine and Holloway Immy (2011) ‘Ethnography”, Qualitative Research Methods in Public Relations and Marketing Communication. Routledge: New York.

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