From my blog post in Week 1 where I selected a media niche. From that is a continuation in this blog post where I begin to narrow my research on that specific media niche to a field site. A field site is not just a single physical or online space, but a network of relations. To help capture this I have used a diagram attached below to help visualise elements of Joe Rogan’s podcast such as persona’s and social media presense that I think will be relevant to my investigation.
Exploring Joe Rogan’s podcast Ethnographically
By exploring Joe Rogan’s podcast it will enable research to provided information about the presence of the podcast has outside its apps. Enabling a greater understanding of the impact the podcast is making in regards to peoples ideologies and perspectives, and if they have altered since listening to the podcast. This knowledge would be critically when presenting my research as it will enable me to better determine the value of the podcast and podcasts in general as an independent media platform that helps change and challenge peoples paradigms that have been formed as a direct result of consuming daily the conventional and biases views of mainstream media. It is from this research that I will be able to develop my ethnography skills of perspective, conceptualising and reflexivity.
Interest in my finding
Large media corporations such as The Daily Telegraph might be interested in the findings as media and politics is often intertwined. Large media companies might have a specific interest regarding the impact a podcast is having in relation to providing a greater independant media diversity and the scale of the impact they are providing towards the shift in ideologies and beliefs specifically towards media issues. Unfortunately I don’t think these findings will have much relevance to my current future career of marketing specialising in advertising although some section of research conducted could provide limited use to the marketing industry.
Problematising this media niche
Problematising essential means a problem that requires a solution. I would begin problematising by identifying the problem which in this case is determining the impact Joe Rogan’s podcast is having in term of shifting peoples ideologies and perceptions on important issues. Following this I would then start shaping a question that could be answered qualitatively (non- numerical). For example viewers could be asked to answer that since listening to the podcast if their ideologies have changed or shifted. It is through correctly problematising that I will be able to gain data that will help me understand the value of my media niche.
Exisiting research on the media niche
When conducting my own research I found some an interesting scholarly research which studied how Joe Rogan’s new exclusive Spotify deal could change the podcast business. The respective periodicals are attached below.
- https://eds-b-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=8&sid=1276a853-95d7-40f8-8434-57350c58f205%40sessionmgr101&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=143356287&db=heh
- https://eds-b-ebscohost-com.ezproxy.uow.edu.au/eds/detail/detail?vid=7&sid=1276a853-95d7-40f8-8434-57350c58f205%40sessionmgr101&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=143332070&db=heh
Reference’s
- Hasbrouck, Jay & Taylor & Francis 2018, Ethnographic thinking: From method to mindset, Routledge, New York, NY
#bcm241 #podcasts #joeroganexpereince #independantmedia
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