Coupla

When starting any project it should always be centred around passion, this is why my digital artefact (DA) will be concentrated around film photography and graphic design, both being a large passion of mine for a few years.

Concept

My digital artefact is actually a recreation from my previous DA “Couplablokes” a film photography Instagram page. The page will now include graphic design pieces and more selective film photography (based on analytics pre redesign) and a name change to help the pages shift in theme and utility to its current users.

The digital artefact will also include a collaborative element where some film photography uploaded onto the page will be from a friend whose pictures I also enjoy and believe will add value to the page.

Methodology

Coupla, will work through the continuous posting of film photography and graphic pieces to Instagram. This will still be the pages primary media site as I believe it is a good fit due to its free, interactive and photo sharing applications. The platform will also provide me with the opportunities to find a community within my niche and connect with like minded people.

The project will also entail the content steps of producing, aggregating and curating.

Produced content- Own photography and design

Aggregated content- Selecting which photos and design will be used to contribute to the overall theme of the page.

Curating content- Audience response, media plan & analytics

I plan on monitoring my digital artefacts evolution through Instagram analytical tools, page engagement and plan to progress the page via the process of sharing on other media platforms and accounts within Instagram.

Utility

I am hopefully the page will provide a utility to those following to inspire their own creative works and contribute to both communities online. As my audience persona generally speaking will have interest in film photography, creativity and graphic design I am optimistic it will provide those within these communities with a value.

This project will also provide me with a portfolio for my work and help my future career in design or gain freelance photography work.

Mood board

Give the page a look if you would like. :))

https://www.instagram.com/coupla__/

#digitalartefact #graphicdesign #filmphotographery #creativity #bcm206