Advertisements impact on the progression of FIFA’s graphics.

Hi and welcome back to the final of the four blog post series, the series wanted to provide an in depth look and analysis of the progression of FIFA’s gaming graphics between the year 2008 and 2022. If this is your first read of the blog series, the first three posts looked at how technology, fandom and genre have impacted the graphics during this time period. If these topic’s interest you I have attached the three blogs below. To wrap up this blog series I will be exploring a para-textual element within video games of advertisement.

https://highfieldonline.photo.blog/2022/09/02/technologys-impact-on-fifas-graphics/

https://highfieldonline.photo.blog/2022/09/12/fandoms-impact-on-the-progression-of-fifas-graphics/

https://highfieldonline.photo.blog/2022/09/26/esports-impact-on-fifas-graphics/

Advertising role in game media

Advertising is a marketing communication method that provides an announcement or notice through a public medium to promote a product, service or event. Naturally along with any product gaming companies to begin advertisement in order to reach audiences and out do their rival competitors within the industry. A relevant example of this would be the battle between console giants Xbox and Playstation on which is the superior consoling system. It is through this industry competition that we have seen advertisement within the game media industry progress to a point that there is now advertisement within the game itself.

Advertisings impact on FIFAs graphics

Despite advertisement having no direct involvement in the progression of the games graphic in comparison to technology, these updates in graphics still needed to be communicated to the public which is why advertisement was so impactful to the game.

When FIFA released FIFA 20 following 19, it would not have been enough to entice customers to buy the updated 20 if it was not advertised as they would have felt nothing in the game had changed. Which is why EA knew they couldn’t rely just on the upgrades themselves and therefore must advertise these improvements in order to get customers to purchase the new releases.

For the release of FIFA 22, EA used a Youtube trailer as a form of advertisement to showcase the upgrade graphics from the improvement of hyper motion technology to fans and customers so that they could visually see the difference in quality and compare it to last seasons.

According to an online article by the Drum, EA the previous year (FIFA 21) also used professional footballers to play and share the game as a part of its advertisement, so that they could use people of relevance with a large influence to talk about the game and its updates to fans and customers.

The FIFA series by EA, has been one of the most successful video games and as a result even become part of popular culture. It is from this analysis of the game, that it graphics contribution to the games success can not be understated. As the game continued to upgraded it graphics alongside technology and stay relevant within its genre whilst also listening to the fans to make necessary upgrades and market these changes to the game better than their competitors.

This will conclude the blog post series, I hope you found this to be informative and interesting , feel free to leave question or comments below.

Thanks for your time :))

References

• Barnes, M., 2021. The Past, Present & Future of Advertising Within VIdeogames. Trendjackers. (Accessed 15th September 2022)
• Banejee, P., 2021. Fifa 22 review: New Marketing tagline
• Mccarthy, J., 2021. Fifa, product placement and the future of ads in video games. (Accessed 16th September 2022)
• Owen, D., 2021. FIFA looks to have generated more from video gaming than football in 2020. (Accessed 16th September 2022)

#FIFA #FIFAgraphic #gamemedia #advertisement #blogseries #videogames